“Initiative, creativity, and passion are gifts….. They cannot be commanded. If you are a CEO, you won’t get these gifts by exhorting people to work harder, or by ordering them to love their customers and kill their competitors. You’ll only elicit these capabilities when you ask …. What kind of purpose would merit the best of everyone who works here? What lofty cause would inspire folks to give generously of their talents?”
Excerpt from “The Future of Management” by Gary Hamel Ranked #1 Influential Business Thinker – Wall Street Journal
Greetings Industry Partner,
In our last issue we identified what we believe it takes in company mission to excel in this industry. I was going to continue the thought process by breaking down the factors in achieving number 1 status in this industry. As I identified the different characters that we need to impress, I identified five parties who are involved.
- The client
- Our employees
- The insurance company
- The insurance adjuster
- Us as business owners
As I was about to continue with a description of how hard it is to please all five parties, I could not overlook the fact that not all parties are represented in our mission statement I sent out in our last issue (Mission statement still below). I think we got the client, our employees and us covered but as I write this, I am surprised that the very industry that supports our existence is not represented. This mission statement has barely been change in over 15 years.
Being one who teaches how for formulate mission and vision statements, I am sufficiently embarrassed. I can reflect on the former insurance industry preferences that clearly set us apart from the insurance company and adjusters. Over the last 30 years there were periods of time where insurance companies strategically set themselves apart from the restoration company to protect themselves from liability. Ah, maybe I wrote our mission statement during one of those times:).
There is no doubt that things have changed and are different today. More and more “vendor programs” are emerging with varying degrees of collaboration between insurance companies and vendors. In that we are in the midst of this reality, I believe a change in our mission is in order.
To be number one, we must impress and meet the needs of each party that collaborates on each disaster claim. To that end we will revisit and rewrite our mission statement.
Stay tuned …
